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Local Shopping is a consumer-driven movement in which individuals prefer purchasing goods and services from local businesses and shops rather than purchasing from larger retailers. Since the COVID-19 pandemic began, people are spending less time traveling; thus it makes sense for them to locate what they need close by rather than traveling further afield. But Local Shopping has evolved beyond simply satisfying immediate needs: it now also supports communities while encouraging members of that same community in fulfilling their ambitions and dreams.

According to the Institute for Local Self-Reliance, when you shop locally-owned businesses instead of chain stores, most of your dollars stay within the community versus only 13% in local chains2.





Estimates suggest that investing your money in local small businesses produces over three times as many jobs than what a large corporation in their respective industry would create. Many of these jobs may even be filled by people you already know - your friends and neighbors -- creating stronger bonds between people in the community as well as stronger support for local economies and economies in general. Morena Having strong local economies also helps real estate values rise while drawing in investors as well as tourists to your area.

Local businesses differ from larger corporations by relying on word of mouth and community partnerships for sales growth. Local businesses specialize in niche markets that they have an intimate knowledge of as well as knowing exactly which customers they serve best; this allows them to provide personalized experiences not found online.

Local stores tend to offer unique, handmade or one-of-a-kind products not sold at mass-produced chain stores, and are more likely to collaborate with other local businesses in offering product bundles and discounts or even working together on marketing efforts.

Shopping at local stores may provide a more enjoyable and efficient shopping experience than online purchases, which often feature lengthy shipping times, no ability to try items prior to buying and complex return processes. By shopping locally, you are also helping reduce the environmental impact of online shopping by lowering carbon footprints associated with transportation and packaging waste. Next time you need something, we encourage you to visit a local business and show them just how important they are in your community. Take time during lunch break to visit a bakery or coffee shop; when done shopping local this week post on social media tagging them and showing how many friends were inspired!