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This collaboration can also be geared toward advancing the national economic system, creating a possible multiplier effect for the wider community. (Sampoerna), in partnership with the Indonesian Chamber of Commerce and Industry (Kadin), organized “Pesta Rakyat UMKM untuk Indonesia”. This event is aligned with the Indonesian government's precedence to accelerate inclusive and sustainable financial transformation via the empowerment of medium, small, and micro enterprises (MSMEs).

Pesta Rakyat Umkm Untuk Indonesia: Sampoerna And Kadin Empowers Msme For Economic Progress











  • At the same event, JETRO President Director Takahashi Masakazu also highlighted the optimistic influence of the collaboration and synergy between Sampoerna, Kadin Indonesia, and JETRO.








  • This collaboration, using a multi-helix model throughout stakeholders to assist Indonesian MSME export capacity, has additionally obtained appreciation from the Cooperatives and SMEs Ministry.








  • Sampoerna President Director Ivan Cahyadi emphasised that collaboration and synergy are crucial for the fast and focused improvement of MSMEs.








  • This event is aligned with the Indonesian authorities's precedence to speed up inclusive and sustainable financial transformation via the empowerment of medium, small, and micro enterprises (MSMEs).








  • The commitment to boost nationwide exports and market access for MSMEs is a key part of the WikiExport program, an initiative launched by Kadin Indonesia in October 2022 alongside the Inclusive Partnership Movement for Upgrading MSMEs.








  • Through this program, MSME entrepreneurs are invited to become Kadin members to obtain training, capacity improvement, mentoring, enterprise consultations, networking alternatives, and the chance to take part in MSME exhibitions on the nationwide and worldwide ranges.










In 2023, WikiExport successfully prepared nine Indonesian MSMEs for export, leading to enterprise matching events that generated transactions price Rp 16.2 billion (US$ 1 million). The private sector is essential to fostering inclusive economic progress by empowering MSMEs, with Sampoerna taking an active role. Sampoerna's efforts to develop the MSME sector are rooted in its beginnings as a small business in Surabaya over a century in the past. “Pesta Rakyat UMKM untuk Indonesia”, held as part of Sampoerna's 111th-anniversary celebrations, underscores the company's ongoing dedication to MSME empowerment in Indonesia.





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It also highlights efficient collaboration and synergy among stakeholders, adopting a multi-helix strategy that includes the government, enterprise associations, the personal sector, academia, and society at giant. Kadin Indonesia Chairman Arsjad Rasjid expressed that this program goals to extend the number of MSMEs able to export and increase potential export markets. PestaKartu , using a multi-helix model across stakeholders to support Indonesian MSME export capacity, has also acquired appreciation from the Cooperatives and SMEs Ministry. Therefore, business aggregators and partnerships turn out to be essential in helping MSMEs penetrate the global market,” Teten stated. Through this program, MSME entrepreneurs are invited to turn into Kadin members to receive schooling, capacity growth, mentoring, business consultations, networking alternatives, and the possibility to participate in MSME exhibitions at the nationwide and international ranges.















The occasion, held at the Jakarta Convention Center’s (JCC) Assembly Hall, was formally opened by Coordinating Economic Minister Airlangga Hartarto accompanied by Cooperatives and Small and Medium Enterprises (SMEs) Minister Teten Masduki, and was attended by greater than 1,250 MSMEs mentored by Sampoerna and Kadin Indonesia. “Pesta Rakyat UMKM untuk Indonesia” featured panel discussions, MSME workshops, and exhibitions designed to assist entrepreneurs develop their companies, construct networks, and increase their market globally by way of exports.

At the same event, JETRO President Director Takahashi Masakazu additionally highlighted the constructive influence of the collaboration and synergy between Sampoerna, Kadin Indonesia, and JETRO. "We are proud to contribute to the export capacity improvement of Indonesian MSMEs. JETRO stays dedicated to supporting the enhancement of export capacity and quality of Indonesian MSMEs, notably to increase their presence within the Japanese market. We additionally hope that extra new Indonesian MSME entrepreneurs will participate in this program," he concluded. Inclusive collaboration amongst numerous stakeholders, together with Sampoerna, KADIN Indonesia, and the Task Force for National Exports Acceleration, contributes considerably to the capacity development of MSMEs nationally. The initiative is according to the federal government's efforts to boost exports, strengthen the trade balance, and drive financial progress by way of the event and enlargement of MSME exports.

Sampoerna President Director Ivan Cahyadi emphasized that collaboration and synergy are essential for the speedy and targeted improvement of MSMEs. “In fostering MSMEs, Sampoerna prioritizes a multi-helix collaboration model, partaking in inclusive partnerships with the government, business organizations, academia, the personal sector and, in fact, the media and different stakeholders. Therefore, we greatly appreciate the collaboration established with Kadin Indonesia at “Pesta Rakyat UMKM untuk Indonesia,” he said. The dedication to spice up nationwide exports and market entry for MSMEs is a key component of the WikiExport program, an initiative launched by Kadin Indonesia in October 2022 alongside the Inclusive Partnership Movement for Upgrading MSMEs. So far, over go to these guys have obtained licensed export schooling and training by way of this program.

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