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Pragmatic Marketing

Pragmatic marketing is a model that focuses on understanding the needs of customers and providing them with products they desire. It involves conducting interviews with potential customers, creating a prototype of the product, and then testing it with them to make sure it meets their requirements. The process continues throughout the product's life cycle.

One approach tries to embrace relativism, suggesting that truth is not as important a philosophical concept as it has been considered to be. Another approach is more cautious when it comes to using relativism and focuses on the speech-act project and justification.

Track and trace

Track and trace is an essential supply chain management tool. It lets businesses always know where their goods are. This transparency allows companies to improve their logistics workflows, decrease expenses and time. It also helps them improve efficiency and quality. It also reduces manual inventory counts and inspections. It also helps to avoid production disruptions due to insufficient or inferior quality raw materials or appliances.

During the pandemic, many companies realized that they didn't have visibility from end to end of their supply chain. This has led a surge in the demand for smart, scalable, track and trace technology that can provide more precise, reliable information on the performance of the supply chain. These new technologies could make the supply chain more resilient to future disruptions, and protect the health or consumers.

One way to improve your company's track and trace capabilities is by upgrading your CMMS software to include the ability to serialize. This will ensure that every item has an individual identification that can be tracked in real-time. This will assist you in complying with strict regulations, such as those related to food safety. You can examine and analyze the information using an online platform like MaintainX that is integrated with your CMMS.

The term "track and trace is a bit confusing since it sounds like "follow the track." However it is a completely different method, and it involves recording the journey of a shipment or asset. All parties involved in the supply chain can access this information, including customers. This gives the customer greater confidence in the delivery and lets them know if it is damaged or lost in transit.

click to investigate that are sent today are scanned digitally at every stage of the transport process. The information is then accessible online, and customers can view the status of their parcel at any time. This makes the shipping experience better for both the clients and the carriers. This enables them to provide the service at a cheaper price.

Counterfeit detection

Counterfeiting and diversion of grey market funds cost businesses trillions of dollars a year1. It damages brands' reputations, undermines consumer trust, and in the case of medicine and food it poses a threat to public health. In-real-time, traceability of items is essential to counter this scourge. However, due to costs digital authentication has generally been reserved for products with high value.





Pragmatic's leading visual detection technology powers a complete range of counterfeit prevention products that work together to safeguard your business. It is based on the Visual-AI stack, which offers flexible and scaleable counterfeit detection for your platforms and marketplaces. Our solution is designed to be quick, accurate and easy to use.

It identifies and detects all kinds of fake documents ranging from digital images to "paper" banknotes. The system evaluates a variety of aspects like watermarks and microprinting to verify that your items are genuine. This way, you'll be able to protect your customers and ensure that your products conform to the standards of quality required. This will increase the profits you earn and boost confidence of your customers. The system can be utilized anyplace.