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• [#toc-0 Agency InsightsReport]









• [#toc-1 Understand how search bots crawl and index]

You can do this with Google Search Console by entering your domain and then clicking on "Links to Your Site" under "Search Traffic." Below, Expand with SEO UK & US. ’ll learn what a website audit is, the different types of audits, and how to use information from an audit to improve your SEO and conversions. Learn more about SEO best practices to stand out from your competition and stay on top of your game. See how Webflow helps you complete your audit and optimize your website to increase your bottom line.

Agency InsightsReport

Reputable SEO companies have access to advanced tools and keep up with the latest trends in the industry. This enables them to perform in-depth analyses and implement cutting-edge strategies that in-house teams might miss. You have a vast array of powerful tools and information at your disposal to ensure their needs (and yours) are being met. We suggest using one or more of these tools as a final check after you’ve reviewed and feel you’ve made the necessary changes. Alternatively, you can scan your site before making any adjustments, so as to get a solid idea of your “before” picture (and scan again later for the “after”).

Understand how search bots crawl and index

• By implementing canonical tags correctly, you can guide search engines to prioritize the desired page, improve your website's overall SEO performance, and avoid potential duplicate content issues.









• By evaluating technical SEO factors, the audit tool equips users with insights to address underlying issues affecting the website’s indexation, content accessibility, and overall user experience.









• To start the audit, create a list of all your company’s social media accounts.









• It should be relevant to the content it is linking to and not overly optimized with keywords.

Any website interested in improving or maintaining organic rankings and visibility must perform an SEO audit. By conducting an SEO audit, you can ensure that your website is optimized to meet the latest search engine guidelines and best practices. An SEO audit analyzes your website’s backlink profile, assessing the quality and relevance of the existing links.

Google Search Console

Through reputation management, you aim to address any negative reviews or comments, improve customer satisfaction, and build a positive brand image. By responding to reviews and engaging with customers, you can proactively manage your online reputation and enhance your business's credibility and trustworthiness. By conducting an internal linking assessment, you can optimize your website's structure and improve its overall visibility.





For instance, a webpage that takes too long to load could turn away visitors, affecting the site's overall performance. Plus, page loading speed is one of the key ranking factors used by the Google algorithm, hence why it is a key focus of a technical SEO audit. This DIY checklist provides a solid baseline for identifying and fixing common SEO issues on smaller websites.

By analyzing user engagement metrics such as time on page, scroll depth, and click-through rates, you can understand how effectively your website captures and holds visitors' attention. Internal linking assessment involves analyzing and evaluating the links within your website that connect one page to another. It helps to ensure that there is a logical and strategic flow of internal links throughout your website. It helps monitor algorithm updates, boost website visibility, and find areas to enhance the backlink profile.