Zobrazení zdroje stránky Dolce And Gabbana Sell 5.7 Million Of NFT Merchandise

Fashion house Dolce and Gabbana sold $5.7 million worth of clothing and jewelry despite some of it existing only as a digital file.<br>The Collezione Genesi collection designed by Italian fashion icons Domenico Dolce comprised nine pieces. All were offered as non-fungible tokens - original digital files which cannot be traded, and which are increasingly seen as a viable form of art.<br>Five were also offered in physical form - two dresses, a suit, and two jewel-studded crowns. Buyers of the digital-only items were also offered an 'experiential' purchase, such as a trip to the fashion giant's design studios.   <br>The most valuable piece of clothing sold at the auction was the 'green glass suit' that sold for $1,199,916.01 at the online auction, or 351.384 in cryptocurrency ether, known as ETH, according to the UNXD site, which ran the auction. <br>That suit was bought by London-based e-commerce firm Boson Protocol. Boson Protocol now owns the original digital file showing an electronic video of the suit, worn in the clip by an eerie, faceless silver mannequin.<br>The firm, co-founded by Justin Banon and Greg Borosa, also has a year to select a staffer to get measured for a real-life version of the garment. <br>It is woven with 72 embroidered glasswork with both Murano glass and Swarovski crystal in a multitude of different designs and the base contains 100% silk.<br>              Fashion house Dolce and Gabbana released a new collection featuring both digital and physical merchandise that were auctioned of using NFTs (non-fungible tokens) as currency. The glass suit (above) was one of the designs featured that sold for $1 million.<br>              The suit was bought by NFT e-commerce firm Boson Protocol, whose co-founders Justin Bannon and Greg Borosa are pictured above<br>              This gold 'Dress from a Dream' was sold for $767,261.04, to an NFT collector called Pranksy. It exists both as an NFT and in physical form <br>              A silver version of the 'Dress for a Dream' sold for $641,113, or 225.5 ETH. It was bought by an anonymous bidder calling themselves Purplesq<br>Explaining the lavish purchase on a Medium That will also feature NFT drops by other top fashion designers. <br>ETH, or ether, represents the brand of cryptocurrency that bidders at the auction can use to pay for digital products, with one ETH currently worth around $3,350. It is an alternative to the best-known form of cryptocurrency, Bitcoin.  <br>Digital and physical copies were also made available for a a gold and a silver dress that were coined the Dress from a Dream. <br>The gold dress was sold for $767,261.04, equivalent to 225.5 ETH by an anonymous NFT investor called Pranksy.<br> The silver dress sold at $641,113.52 or 188.1 ETH, and  smelly feet was bought by another anonymous user calling themselves Purplesq. <br>The physical Dress from a Dream collection also was created using 100% SE silk, metal bones and cotton tulle for the corset, and of course Murano glass and Swarovski crystal. <br>The 'crowning' jewel of the auction, however, came in a trio of both crowns and tiaras with two being physical items and the other being digital.<br>         The Doge Crown sold $1443,277.61, equivalent to 423.5 ETH. It was the most expensive item sold at the auction, and was bought by a group called Red DAO <br>                The Golden Impossible jacket - offered only in digital form - was also bought by NFT collector Pranksy, for 99.9ETH, or $340738<br>The two physical crowns sold were The Lion Crown that was sold for $997,923.38, or 292.82 ETH with The Doge Crown selling for $1,443,277.61, or 423.5 ETH. <br>That Doge Crown was bought by an organization called Red DAO. DAO stands for a decentralized autonomous organization, an organization run by rules encoded on a computer program which is intended to automate the process of lawmaking.  <br>The Lion Crown was designed to resemble the symbol of the Lion of Venice which has been featured in architecture around the city.<br>   RELATED ARTICLES  Previous 1 Next       Is Google increasing the cost of YOUR online shopping? Tech...    One of only 37 surviving pages from original manuscript for...     <br><br><br><br>Share this article<br>Share<br><br><br>The Doge Crown was also designed with the idea of the iconic city symbol The Doge's Palace and the nearby clock tower in the Piazza San Marco. <br>The digital entry called The Impossible Tiara was designed with the idea that it was a piece of fictional royalty that only existed in the imagination.<br>The Impossible Tiara was sold for $340,779.60, or 99.9 ETH, even though no physical copy of it was offered for sale. <br>Other digital items included three kinds of jackets including The Velvet Impossible, The Mosaic Impossible and The Golden Impossible.<br>All the jackets were yet again designed with the concept of being something that could only be created by the imagination. <br>The Velvet Impossible Jacket sold for $365,566.82, or 107.1794 ETH, The Mosaic Impossible sold for $332,333.48, or 97.4359 ETH with The Golden Impossible selling at $340,738.16, or 99.9 ETH. It was also bought by Pranksy, who splashed out on the gold dress. <br>         NFTs represent a brand of cryptocurrency that can digitally purchase merchandise using ethers (ETH). The Impossible Tiara (above) was designed for digital use for 99.9 ETH. Its buyer will not receive a physical copy of the jewelry <br>         Italian designers Stefano Gabbana (left) and Domenico Dolce (right) were one of the first to introduce NFT merchandise into their fashion collection<br>Dolce and  opensea.io/assets/matic/0x2953399124f0cbb46d2cbacd8a89cf0599974963/361794936562334952328901045848393969360551784406456248044550072090310475777/ Gabbana were one of the first luxury fashion houses to introduce the NFT concept to their brand as others have begun following in their footsteps.<br>The concept was introduced by the pair before their Alta Moda show in Venice on August 29th.<br>Other brands such as Gucci, Burberry, and Louis Voutton have introduced NFTs in their upcoming collections.<br> The pieces in the collection include a variety of different clothing and jewelry items.  <br><br>adverts.addToArray("pos":"inread_player")Advertisement<br><br><br>data-track-module="am-external-links^external-links"><br>Read more:<br><br>Boson Protocol makes NFT history with Dolce & Gabbana | by Boson Protocol | BosonProtocol | Sep, 2021 | Medium<br><br><br><br>DM.later('bundle', function()<br>DM.has('external-source-links', 'externalLinkTracker');<br>);