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The ACCC has hit mobile personal alarm seller Live Life Alarms with $25,200 in fines for alleged false or misleading claims on its website.<br /><br />Flight Plan Digital Pty Ltd, trading as Live Life Alarms, sells personal SOS alarms used by seniors and people with disabilities to contact family, friends, or emergency services in a crisis.<br /><br />The consumer watchdog slapped the company with two infringement notices over an alleged fake customer testimonial and misleading information on its “money-back guarantee”.<br /><br />According to ACCC Commissioner Sarah Court, a testimonial published on Live Life’s website in January 2020 was in fact for a rival product.<br /><br />“One of the ACCC’s infringement notices related to the publication of a fake testimonial on Live Life Alarms website. This alleged conduct was of particular concern to the ACCC as it may have influenced potentially vulnerable consumers to purchase a personal alarm from Live Life Alarms,” she said.<br /><br />Additionally, the ACCC accused Live Life of making false or misleading representations about the “14-day money back guarantee” on its website, saying that instead of refunding the full cost of the item, the company would instead deduct $95 – almost one fifth of the purchase price of $497 – for costs including postage, packing, and credit card transaction fees.<br /><br /> [https://livelifealarms.ca/ porn live] “The penalties paid by Live Life Alarms should serve as a warning to businesses that it is unacceptable to mislead consumers about purported testimonials or reviews of their business, or to make false promises about money back guarantees,” said Court.<br /><br /><br /><br /><br /><br />The company has since removed the testimonial from its website, and no longer deducts any fees from refunds.<br /><br />